Best of UX March

Best-Self Driving Cars.jpg

Originally Published on LinkedIn

The Secret UX Issues That Will Make (Or Break) Self-Driving Cars
"We were rolling eastward across the San Mateo Bridge in an Audi A7 at a dutiful 55 miles per hour, and I was riding shotgun accompanied by two of the car’s engineers. With a sticker price topping $70,000, the A7 is a fancy car, but not an uncommon one along the stock-option-paved highways of Silicon Valley. I looked around at the drivers around us, knowing they hadn’t a clue about what was happening right beside them. Traffic was getting thick, as rush hour approached. Outside the window, the water of the San Francisco Bay was a dull green, like patinated copper, pitted by tiny waves. A bright blue sky. Our car’s test driver was smiling pleasantly, hands on his thighs, not touching the steering wheel at all."
Nice Article from Cliff Kuang at Fast Company ~JIM

Your customers' lives aren't your own, and you’re designing for them.
Nice article from Cliff Kuang of Fast Company about how User Experience Principles are helping Ford to reinvent the way it produces both products and services. ~JIM

What Google Learned From Its Quest to Build the Perfect Team
Brilliant article from Charles Duhigg of the NY Times on how empathy and concerns for one another drive highly effective teams. ~JIM


Best of UX February

Originally Published on LinkedIn

8 Common Dysfunctions of Design Teams—and What to do About Them
"As a design partner at GV, I’ve worked with more than 100 startups in the past 5 years. Before that, I was a design lead on teams at YouTube and Google, and an early employee at FeedBurner, a startup in Chicago." In other words: I’ve seen a lot of design teams in action over the past decade. The people on these teams are invariably talented, smart, and hard-working.
Nice article on what not to do by John Zeratsky, Design Partner at GV. ~JIM

Design Library Practical resources to support the process of design
Thanks, Austin Center For Design for this nice library of design resources. ~JIM

Becoming a More Thoughtful User Experience Designer
Nice article on creating amazing experiences from Jake Lee Haugen ~JIM

5 Key Principles for Designing Mobile Experiences

Originally Published on Slideshare

15+ years experience, User Research, Print, Interactive TV, Desktop Software, Web Content and, Applications for Blackberry, iPhone, iPad and Android.

  • I used to design within a process that looked like this
  • with teams that were organized like this
  • and produce documentation that looked like this
  • I now design within a process that looks like this
  • with teams that are organized like this
  • and produce documentation that looked likes this
  • “I’m digging a trench and moving dirt.”
  • “I’m laying pipes.”
  • “I’m pouring concrete.”
  • “I’m designing luxury condominium skyscraper.”
  • Share a common vision. Ownership of the product vision is shared by the whole team.
  • “I’m making a red vase.”
  • "Simplicity is the ultimate sophistication." Leonardo da Vinci Keep it simple.
  • Short periods of use and focused activity
  • Articulate Spontaneous
  • Articulate Geo-sensitive
  • A new utility
  • Remain focused. Organize resources by product, not by function.
  • Put it all together
  • Communicate frequently. Sketch as a team, then build, test, and refine.
  • Shared workspace
  • Document necessities. CSS, Patterns, Flows, etc.
  • Share a common vision. Keep it simple. Remain focused. Communicate frequently. Document necessities.


  1. Share a common vision.
  2. Keep it simple.
  3. Remain focused.
  4. Communicate frequently.
  5. Document necessities.